Was macht einen attraktiven Arbeitgeber aus? Um die Aufmerksamkeit potenzieller Bewerber und zukünftiger Mitarbeiter auf sich zu ziehen, bedarf es zunächst eines starken öffentlichen Auftritts. Anhand dieses Auftretens können sich die Bewerber ein Bild von Dir verschaffen, welches sie entscheiden lässt, ob Du als zukünftiger Arbeitgeber für sie infrage kommst oder nicht – Der erste Eindruck zählt! Erfahre hier, wie genau Du als Arbeitgeber interessanter auf potenzielle Mitarbeiter wirkst.
Mithilfe von einer professionellen Website hast Du die Möglichkeit, dass vom Bewerber wahrgenommene Bild des Unternehmens zu steuern. Dabei entscheidet eine professionelle und vertrauensvolle Außendarstellung darüber, ob Du die potenziellen Mitarbeiter für Dich gewinnen kannst oder nicht. Somit ist eine attraktive Onlinepräsenz der Arbeitgebermarke von großer Bedeutung, da potenzielle Bewerber durch die Informationen im Internet von Deinem Betrieb überzeugt werden können, sodass Deine Firma mehr Bewerbungen erhält und qualifiziertes Personal rekrutiert werden kann.
Nachdem wir unseren Firmenauftritt umgestellt haben und mit der neuen Website online waren, konnten wir innerhalb von einem Monat unsere zwei wichtigsten Stellen besetzen.– Axel Heidemann | TeGA PLAN HEIDEMANN GmbH
Um die passenden Nachwuchskräfte für sich zu gewinnen, ist es von Vorteil, online Elemente sichtbar zu machen, die Arbeitnehmer motiviert, bei Deinem Unternehmen zu arbeiten. Potenzielle Bewerber müssen direkt auf deiner Karriereseite wahrnehmen können, welche Vorteile sie erwarten oder wofür dein Unternehmen steht. Durch Textinhalte, Fotos oder Videos kannst du dich deinen Besuchern authentisch präsentieren. Diese Medien unterstützen aktiv dein Markenimage, indem durch eine authentische Bildsprache die Wahrnehmung des Besuchers auf das Unternehmen positiv beeinflusst wird. So können potenzielle Mitarbeiter deine Firma aus erster Hand kennenlernen. Dabei musst Du Dich erheblich von der Konkurrenz absetzen und ein Alleinstellungsmerkmal repräsentieren, um sich als attraktiver Arbeitgeber in den Köpfen der Bewerber fest zu verankern.
Das visuelle Erscheinungsbild repräsentiert die Identität Deines Unternehmens mit all seinen Eigenheiten, um als attraktive Brand Deinen Konkurrenten einen Schritt voraus zu sein. Es ist nicht plausibel, wenn Du sagst, Du stehst für flache Hierarchien oder eine angenehme Arbeitsatmosphäre am Arbeitsplatz, wenn es nicht so aussieht. Es muss eine Deckung zu Deinem visuellen Erscheinungsbild bestehen, denn Dein Onlineauftritt ist heutzutage der Dreh– und Angelpunkt potenzieller Bewerber! Wir gestalten das professionelle und authentische Markenbild Deines Unternehmens, mit dem Du Deinen Bewerbern Vertrauen und Seriosität vermittelst. So kannst Du letztendlich mehr Mitarbeiter für Dich gewinnen und diese langfristig an Dein Unternehmen binden.
Mit einem positiven und attraktiven Markenbild, welches insbesondere im Internet repräsentiert wird, kannst Du Dich als Arbeitgeber von den Mitbewerbern abheben und so einen Vorteil im Bereich Recruiting erlangen. Eine Website oder soziale Netzwerke stellen dabei ein zentrales Tool für Unternehmen dar, um über verschiedene Kommunikationskanäle eine attraktive Arbeitgebermarke zu veräußern und aktiv potenzielle Bewerber anzusprechen. Erzeuge Vertrauen und überzeuge Deine Interessenten schon von Beginn an mit sichtbarer Qualität über alle Medien hinweg!
Wenn auch Du SOFORT Ergebnisse erreichen möchtest, dann habe ich einen Vorschlag für Dich: Ich unterstütze Dich in einem kostenlosen Strategiegespräch dabei, mehr und qualitativ hochwertige Bewerberanfragen zu regenerieren – alles, was Du dafür tun musst, ist jetzt auf den Link zu klicken: Klicke hier und erfahre, wie Du als attraktiver Arbeitgeber viele Mitarbeiter für Dich gewinnen kannst.
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